Veronese Makes its First U.S. Debut
At the ICFF New York 2016 Fair
This year marks Veronese’s first formal entry into the US market. While Veronese has been working with international architects, designers, showrooms and galleries since the 1930’s on projects based in the United States, 2016 is the year that we are making our first official U.S. debut. To inaugurate our debut we exhibited our 2016 Novelties and a sampling of our iconic collections at ICFF (The International Contemporary Furniture Fair) in New York City last May.
For ICFF, it was important to us to show the diversity of the Veronese collections to the U.S. market, which dates back to the 1930’s. We exhibited such classic designs as the Alpaga chandelier, the art-deco Concorde sconce by Andre Arbus, the vintage Polyedre suspension, and such iconic designs as the Orbe and Drop collections by Patrick Naggar. Furthermore, we wanted to emphasize our tradition of bespoke by showing the Anemone, Triedre and the new ICE collections. Above all, our objective was to introduce to the U.S. market our timeless and elegant world of Murano glass design.
At show time we were welcomed by a fanfare of distinguished architects and designers involved with local and international projects. While ICFF is a smaller tradeshow compared to Euroluce, Maison & Objet, Light + Building and not as high-end as London’s Decorex, we hosted the most number of visitors in New York. We were pleasantly surprised by the numbers and by the level of interest expressed. Many new business relationships were forged quickly.
Bottom line, the visitors made the ICFF show very special for us. The architects and designers that introduced themselves to our team shared with us their exciting and significantly high-end projects. It was a show marked by a serious exchange of creative ideas. We are looking forward to nurturing our new business relationships as we further our U.S. endeavors.